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Sony Music

Agency
Ersguterjunge / Sony Music
2013

Role
Creative & Art Director

Project
Ersguterjunge / Sony Music
2013

Team
Can Yuzünzü
Bastian Ried
Thomas Ried
Wilhelm Meister
Philipp Steffen

Work
Creative & Art Direction
Video and Photography
Post Production

“Panamera Flow” Music Video and Album Covers

In collaboration with Sony Music and Bushido’s label “erguterjunge,” I directed the most-watched debut music video for their then-new signing, Shindy. The result was a top-tier music video that has amassed over 52 million views on YouTube to date. Additionally, I designed three new album covers for Bushido’s “AMYF,” and was responsible for the entire concept and execution of the project.

Header Picture: © Heks Sascha Haubold